Evolving IP Issues in the Digital Marketing Era

Hong Kong Partner Gabriela Kennedy and Counsel Michelle Yee delivered a webinar to a reputable property developer on 30 November. The webinar focused on “Evolving IP Issues in the Digital Marketing Era”. 

After a brief introduction by Gabriela, Michelle outlined the best practices for protecting IP when posting on social media. She provided an overview of social media use around the world, reminded the audience the key questions to consider before uploading content on social media and suggested best ways of protecting IP when posting on social media. Moving on, Gabriela then discussed trade mark infringement and other issues arising from the use of ad keywords and metatags and then took the audience through some case studies to help them understand the issues in a practical way. Michelle further emphasised the importance of designing and protecting brands for the digital age, followed by Gabriela highlighting the significant role domain names and websites play as part of a company’s online presence.