Social Media and Ad Tech Dos and Don'ts and Trademark Use Evidence

Gabriela Kennedy and Leigh Tong shared their insights on various intellectual property issues relating to the use of social media, ad tech contracts, and the importance of trademark use evidence in a training session to Lee Kum Kee Group (the LKK Group). The session was attended by more than 50 participants from a wide range of business units and group function teams.

Gabriela covered a range of topics including username squatting, ownership of social media accounts, and issues relating to sponsored posts made by influencers and brand ambassadors. Leigh used case studies to highlight the common pitfalls relating to trademark use evidence and suggested ways to improve the quality of such evidence. The session concluded with recommendations for best practices and takeaways tailored to the needs of the LKK Group.