Mayer Brown's Intellectual Property Practice is proud to sponsor the WTR Live: Brand Strategy Summit Europe, taking place in London on March 5-6, 2025. This premier event is designed to bring together senior brand leaders, in-house trademark professionals, policymakers, and their trusted legal advisers for two days of insightful discussions and networking opportunities.
This future-focused conference will provide you with the commercial and strategic insights necessary to navigate and overcome any brand protection challenges you may face. Esteemed brand and trademark professionals will address the industry's most pressing topics, from online and offline challenges to future-proofing strategies with limited resources.
We are excited to announce that Gabriela Kennedy will be moderating the session titled "Risk Scenarios: Crisis Averted! Expert Damage Control Tips for a Resilient Brand" on Wednesday, March 6. This session will delve into critical scenarios and provide advice on managing brand crises effectively. Topics include:
- Your Influencer Brand Ambassador Gets Cancelled – What's Next?
- Guilty by Association: Response Mechanisms for When Your IP is Tied to Controversial Campaigns
- Managing Public Perception During Product Safety Recalls
Join us at the WTR Live: Brand Strategy Summit Europe and empower your brand with the knowledge and tools to thrive in the face of challenges.
