Mayer Brown advises the WMH Project Group on the entry into its capital of Société Générale Capital Partenaires

Paris – Mayer Brown represented the WMH Project Group, one of the leading non-media communication groups in France and in Europe, on the financing of the minority stake acquisition by Société Générale Capital Partenaires (SGCP) in the group's capital, alongside the co-founders and the historical management team.

With over 1,500 communication initiatives deployed each year in more than 100 countries, WMH Project has established itself, over 30 years, as a key player in non-media communication, combining innovation, creativity, and responsible commitment, becoming an Entreprise à mission in 2024.

The partnership with SGCP will allow to support the external growth strategy of the WMH Project Group, develop its expertise, strengthen its leadership in France, and accelerate its internationalisation.