Mayer Brown advises Altice on sale of Teads to Outbrain to form top open internet advertising platform

Mayer Brown advised broadband company Altice on the tax and structuring aspects in the sale of its video advertising platform Teads SA, to US ad company Outbrain Inc. in an approximately $1 billion transaction. The union will unite two of the most recognizable names in the ad tech sector.

Merging with Outbrain marks a transformative milestone in Teads’ journey, as the combined organization will create an unparalleled advertising platform and provide industry-leading benefits, including:

• Creation of one of the largest, most direct supply paths to premium media owners on the open internet and CTV.
• Combination of highly-complementary expertise and product offerings.
• Powerful suite of data capabilities, gathered from contextual, publisher environment, and advertiser performance signals.
• Unique, innovative ad experiences built by creative studio teams.

The team was led by partners Laurent Borey and Jason Bazar and included partners Lucas Giardelli, Nicolas Danan, and Debbie Hoffman, counsel Louis Nayberg, and associates Paul Granger and Juan Lopez Valek in the firm’s New York, Paris, and Chicago offices.