Navigating the Brand Licensing Life Cycle: Essential Strategies, Common Pitfalls, and Best Practices

In the dynamic arena of brand licensing, keeping pace with current trends and anticipating legal intricacies is crucial. 

Join us as we explore the brand licensing life cycle essential legal strategies, common pitfalls, and best practices that are pivotal to successful deals and product launches. We will cover:

• Strategy development
• Identification of partners
• Memorializing the deal
• Production implementation
• Launch plan
• Marketing strategy execution
• Evaluating continuation or exit strategies
• AI considerations
• Case studies 

CLE credit is pending.

United States
1:00 p.m. – 2:00 p.m. EDT
12:00 p.m. – 1:00 p.m. CDT
11:00 a.m. – 12:00 p.m. MDT
10:00 a.m. – 11:00 a.m. PDT

Europe
7:00 p.m. – 8:00 p.m. BST
8:00 p.m. – 9:00 p.m. CEST

For additional information, please contact Jeremy Fegley at jfegley@mayerbrown.com.

CLE is not available when viewing a recording of this program. In order to receive credit you must have attended the live webinar program.