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agosto 07 2024

A chama acesa para o marketing de emboscada

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Em artigo publicado pelo Meio & Mensagem, nossa sócia de Proteção de Dados e Propriedade Intelectual, Cristiane Manzueto, aborda a prática de marketing de emboscada, que impacta grandes eventos como os Jogos Olímpicos de Paris, e as implicações legais e éticas envolvidas.

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