Voice Ownership: When your voice becomes a digital doppelganger

IP & TMT Partner Amita Haylock is quoted in this article, which examines who owns the voice of an actor when AI and voice cloning tools can make you sound like just about anyone?

“Many artists and voice actors may not have a good grasp of intellectual property laws and therefore may not appreciate the rights they are signing off on when they agree to work with TTS technology developers or providers. The potential risks are that artists and voice actors could lose control of how TTS companies use their voices, what content their synthesized voice appear in, and not receive fair compensation,” says Amita.