On July 12, 2024, the EU AI Act (EU Regulation 1689/2024) was published in the Official Journal of the European Union. The text of the law is final and will enter into force on August 1, 2024. Its provisions will apply according to the staggered timetable below.
If the output of the system is used in the European Union, US and global companies using AI anywhere could be subject to the EU AI Act.
For example, if high-risk AI systems are developed in the United States and integrated into a product (e.g., in connected cars) which are then sold in the European Union, this means that the output of the AI system is used in the European Union, and the EU AI law is likely to apply.
For each AI system developed or used, companies will need to assess a variety of aspects in order to determine their obligations, if any, arising from the EU AI Act:
For example, providers of high-risk AI systems will need to conduct conformity assessments and meet extensive compliance obligations (e.g. in relation to cybersecurity, privacy, data governance, risk and quality management, and technical documentation).
In contrast, deployers of limited-risk systems, such as chatbots, must comply only with transparency obligations set out in the EU AI Act.
For more information and tips on what to do to prepare for compliance, please refer to our other Legal Updates: EU AI Act Adopted; European Parliament Reaches Agreement on Its Version of the Proposed EU Artificial Intelligence Act; and European Union Proposes New Legal Framework for Artificial Intelligence. Or listen to our podcast series: The Legal Eye on AI.
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For help complying with the EU AI law, contact one of the authors or your regular Mayer Brown contact. We have been advising clients leveraging our system to assess their highest AI risks—a method that considers their specific business models—and helping them establish robust AI governance.
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