New California Anti-Greenwashing Law Goes Live on January 1, 2024 – What you need to know if you make certain “green” claims

California recently passed the Voluntary Carbon Market Disclosures Act (AB 1305) (VCMDA). The new “anti-greenwashing” law is one of the first laws in the US to not only regulate the voluntary carbon market, but also require entities – both public and private – to provide publicly available disclosures aimed at increasing transparency and accountability around certain climate-related claims and the use of voluntary carbon offsets (VCOs).