Mayer Brown’s Brand Licensing team helps navigate the legal aspects of licensing by expertly guiding brand owners through the legal considerations of the entire brand licensing lifecycle, from strategic evaluation and partner selection to crafting robust agreements to ensuring seamless production and marketing.

Our tailored, full-spectrum approach helps brands gain visibility and relevancy while meticulously safeguarding brand owner interests at every step of the licensing lifecycle, including the critical stages of agreement, renewals, and terminations. That’s why leading brands trust and rely on us to expand their reach and support their collaborations and partnerships in the marketplace.

Our services include: Brand license agreements, Sponsorships, Co-branding, Joint Ventures, NIL licensing, Celebrity endorsement agreements, Music licensing, Movie licensing, Materials Licensing (e.g., educational content and programs). Cross-jurisdictional licensing, Merchandising, Artwork Release, Letters of Authorization, and Ad review.