2024年9月05日
Navigating the Brand Licensing Life Cycle: Essential Strategies, Common Pitfalls, and Best Practices
Speakers:
In the dynamic arena of brand licensing, keeping pace with current trends and anticipating legal intricacies is crucial.
Join us as we explore the brand licensing life cycle essential legal strategies, common pitfalls, and best practices that are pivotal to successful deals and product launches. We will cover:
- Strategy development
- Identification of partners
- Memorializing the deal
- Production implementation
- Launch plan
- Marketing strategy execution
- Evaluating continuation or exit strategies
- AI considerations
- Case studies
CLE credit is pending.
United States
1:00 p.m. – 2:00 p.m. EDT
12:00 p.m. – 1:00 p.m. CDT
11:00 a.m. – 12:00 p.m. MDT
10:00 a.m. – 11:00 a.m. PDT
Europe
7:00 p.m. – 8:00 p.m. BST
8:00 p.m. – 9:00 p.m. CEST
For additional information, please contact Jeremy Fegley at jfegley@mayerbrown.com.
CLE is not available when viewing a recording of this program. In order to receive credit you must have attended the live webinar program.
